Tuesday, 28 February 2012

Macaroon heaven


My in-box is positively bulging with delicious foodie deals. I am going quite cross-eyed reading them all. But one has stayed with me and tortured me because, you see, I am a sucker for macaroons – especially these little pink ones oozing with fruity creaminess from Ladurée in Paris….


Ladurée is the famed Parisian maison du macaron and to celebrate its 150th birthday it is releasing special limited-edition boxes of its confections every month this year.

As an aside, its website is the cutest ever and has exquisite morsels on display with names such as Macaron Pamplemousse Vanille and Les Incroyables, oh la la !

Ladurée’s March collaboration is with Japanese designer Tsumori Chisato and the macaroons are pink and filled with a light cherry ganache. The box is  illustrated with Chisato’s “whimsical” hand, it is said, and will be available1 March in stores worldwide, including  Ladurée’s new tea salon in New York.

The macaroons have some ardent followers:

Pearl Schwartz says “Love, love your macaroons. Always a destination when in Paris. Happy for New York!”

Deborah Ho says “I never liked macaroons before Laduree”

I say “Book me a large seat and see you in 24 hours.”

Ladurée was originally founded in Paris at 16 Rue Royale in 1862, though their famous macaron — the kind with the ganache filling sandwiched by two cookies — wasn’t conceived until the 1900s, by founder Louis Ernest Ladurée’s grandson, Pierre Desfontaines.

Gail loves macaroons (and other Ladurée delicacies), too, and she will snuffle them into your French itinerary if you choose.  Take a look at her next escorted tours to France and, remember, if none of those suit you, she can design a personalised French holiday exactly to your tastes and schedule. She’s clever like that!





Bon anniversaire, Ladurée

(Photos courtesy of Ladurée)

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